Screenmedia Expo歐洲數(shù)位電子看板/戶外多媒體展覽會(huì)

日期：5月5日星期三 - 上午9:00下午6時(shí)00分
　　　5月6日星期四 - 上午9:00下午4時(shí)
地點(diǎn)：Earls Court Brompton Hall Warwick Road London SW5 9TA

Screenmedia Expo 為歐洲最大的數(shù)位電子看板以及戶外多媒體展覽；Digital out-of-home has moved in from the margins to the mainstream of today's media. Screens are now commonplace wherever the consumer goes – on the roadside, in the train, by the baby food, at the pub.

And with repeatedly demonstrated ROI for advertised and promoted brands, the medium increasingly attracts the attention of advertisers and their agencies. Just a few years ago, it was cause for excited comment in the sector when a big-name brand committed to a digital out-of-home buy – today, it raises barely an eyebrow.

That's why Screen Media Expo, the European and international event for the medium's entire value chain, in 2010 for the first time hosts DOOH Expo – a dedicated show-within-a-show for the digital out-of-home media community. No technologists here; just a place to do business.

DOOH Expo has been created to bring advertising, marketing and communications professionals rapidly up to speed with the state of the art and the key players in digital out-of-home.

With the most detailed DOOH learning programme ever offered alongside a show area highlighting existing out-of-home networks, the sales channel and creative specialists, it's a one-stop opportunity to start exploiting the medium's proven potential.

　　數(shù)字外的家庭已經(jīng)從邊緣到今天的主流媒體。屏幕現(xiàn)在已是司空見(jiàn)慣的消費(fèi)者去哪里 - 在路邊，在火車上，在嬰兒食品，在酒吧。與一再證明的廣告和促銷品牌的投資回報(bào)率，吸引了越來(lái)越多的中型的廣告客戶及其機(jī)構(gòu)的注意。就在幾年前，這是在評(píng)論界引起興奮時(shí)，大品牌致力于數(shù)字外的家庭購(gòu)買 - 今天，它提出了尖銳的眉毛。

　　這就是為什么屏幕媒體博覽會(huì)，為介質(zhì)的整個(gè)價(jià)值鏈的歐洲和國(guó)際活動(dòng)，2010年首次舉辦DOOH博覽會(huì) - 一個(gè)專門的節(jié)目中之出現(xiàn)的出的數(shù)字家庭媒體社區(qū)。這里沒(méi)有技術(shù)，找個(gè)地方做生意。DOOH博覽會(huì)已建立，使廣告，營(yíng)銷和通信專業(yè)人士快速提高速度與最先進(jìn)的國(guó)家和出的數(shù)字家庭的主要參與者。隨著學(xué)習(xí)的最詳細(xì)的DOOH一起表演過(guò)突出現(xiàn)有的家庭網(wǎng)絡(luò)，銷售渠道和創(chuàng)造性的專家指出，這是一個(gè)一站式的機(jī)會(huì)已經(jīng)開(kāi)始利用這種媒介的證明潛力的地區(qū)，提供的方案。

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